He said Samsung made the right decision to cancel the Note alkaline dry battery for sale 7 "for the greater good of the Samsung brand. It waited a week before advising consumers to stop using the affected devices. Now the company is struggling to figure out what exactly is wrong.But analysts say the new, unexplained Note 7 problems will still inevitably hurt."The company is the most popular maker of Android phones and the world's leading smartphone maker, selling over 77 million phones in the second quarter of 2016.2 trillion won ($4. That's why we think there is a new defect," said Oh Yu-cheon, a senior official at the Korean Agency for Technology and Standards."The improved product does not have the same defect. "If you break that promise, you lose the customers, you lose their loyalty.The fiasco of Samsung's fire-prone Galaxy Note 7 smartphones - and its stumbling response to the problem - has left consumers from Shanghai to New York reconsidering how they feel about the South Korean tech giant and its products.
Samsung Electronics said this week that it would stop making the Note 7 for good, after first recalling some devices and then recalling their replacements, too."Ultimately they did the right thing, which was to announce a full recall," said Jan Dawson, a tech industry analyst with Jackdaw Research. "Samsung's best, latest technologies are all in the Note 7," Park said.Mystery Defects"A company's brand is their promise to consumers," said John Jacobs, an expert on reputation and crisis communications at Georgetown University.But South Korea's safety agency says a new, still unidentified problem with the replacement devices makes them also likely to overheat. But in the prized US market, it lags behind Apple, whose iPhone models are more popular, according to International Data Corp. It was Samsung's mistake to have underestimated it," he said.
"They have that time to come up with a convincing story and a set of actions that will reassure customers that when they buy an S8, it's going to be safe. It said a subtle manufacturing error in the batteries made the phones prone to catch fire."Kim Young Woo, a tech analyst at SK Securities, believes Samsung could accelerate the launch of the S8 to make up for abandoning the Note 7, but it cannot afford to start from scratch, and it has to find the cause of the overheating. While the cost of recalling devices and halting production will be enormous, it makes far more than that every quarter on sales of components for smartphones and computers.Samsung shares plunged as much as 8 per cent in Seoul, their biggest one-day drop since the 2008 financial crisis, after the company apologized for halting sales of the Note 7.
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